This initial proposal is for the topic area of Advertising.
The suggested focus is on alternative marketing campaigns that are being used more frequently today, such as viral/stealth/teaser campaigns.
My idea for a question involves the affect and success of these campaigns on consumers.
I chose this as it allows exploration into the overall effectiveness of this developement in the Advertising industry.
On a sliding scale of 1 to 5 I would give this proposal a 4.
Tuesday, March 4, 2008
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