Tuesday, March 4, 2008

Initial Proposal

This initial proposal is for the topic area of Advertising.

The suggested focus is on alternative marketing campaigns that are being used more frequently today, such as viral/stealth/teaser campaigns.

My idea for a question involves the affect and success of these campaigns on consumers.

I chose this as it allows exploration into the overall effectiveness of this developement in the Advertising industry.

On a sliding scale of 1 to 5 I would give this proposal a 4.

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